Character Design

“Limitations are always the beginning of creativity”

With a broad and varied portfolio of vivid and appealing characters and locations, as well as a dynamic style, Ilya Kuvshinov is an artistic powerhouse. We took some time out to speak with one of the most popular artists in the world, discussing art, work-life balance, and the future of his art.

It's great to have you on ArtSketch, what are you up to at the moment?

Thanks for having me, means a lot! Working hard to get closer to my dream – to direct my own animated movie!

Let’s start at the very beginning, when did you get into art? How did drawing become a part of your life?

It started with Pink Panther fan art I’ve done at age of 4! I still have it, take a look:

Both of my parents graduated art college, maybe that helped them to see something in that doodle (it doesn’t even look like Pink Panther, right? Check out that tummy!), so I always had access to paper, pencils and even art-related books. I mean, having paper and tools and materials doesn’t sound exceptional now, but in 90th post-soviet countryside Russia we, well, didn’t had food or even electricity sometimes, so I am really grateful I had means to draw as a kid.

Everybody is draw a lot as a kids though, so I never really considered I want to draw as a job – I was more into books, reading everything I could find of anything more-or-less suitable for a 5-6 years old, and dreamed to be a writer. I started actively trying my hand at writing short stories and showing them to adults around, but it usually ended with them just not having time to read it, so I never had any reviews on my stories. My drawings, on the other hand, always had caused an instant reaction (you only need a mere second to look at the static image after all) and would usually start a discussion, and the adults looking at the drawing would express how they feel about it and how they see the meaning, the emotions, the story in it – and it was so much fun! At that time, I realized that visual imagery have much less barriers to perceive the idea – different age or different language will not get in the way.

I decided to concentrate on drawing more because of that.

The Pink Panther fan art Kuvshinov drew at four years old, and still has.

Did you attend any formal training schools, or are you self-taught? What advice would you give to artists in regards to training?

Yes, many schools! Afterhours art school (2 times a week) 7-10 years old, then Moscow Art Lyceum (4 hours a day of art-related activities like drawing, painting, architecture and composition) 11-17 years old, then year in Animation College and 4 more year in Architecture College. I can say it’s… overkill.

Thanks to the internet, now you can learn any skill you want without getting out of your room. Please use this awesome opportunity wisely!

You have so many followers on Instagram, and many would say you are hugely famous in the art world. What is your focus with regards to Instagram and Facebook etc, and how do you manage your online fame?

In 2013 I started to draw and post studies / fan arts / personal pieces to social networks everyday just to practice the skills I wanted to have to get closer to storyboarding job positions – it was a big surprise to me when I realized how many people are started to follow me with time, and I am really grateful for all the fans that enjoy my work!

What is life like as an artist living in Japan? How did moving to Japan influence your art style, if at all?

It was surprising to me how I started to get more jobs from Japanese clients after I moved to Japan just because it became possible for them to meet and talk with me about it face-to-face. I suppose for them it also meant I can speak Japanese (equals easier to work together), so they were more willing to propose a job.

Moving to Japan changed my approach to illustration creation hugely – the sceneries, the people, the fashion. Dreaming of being there and actually being there is so much different!

Dreaming of being there and actually being there is so much different!

Ilya Kuvshinov

Day to day, what would you say are your primary influences and inspirations and what one key thing, if any, has helped you personally grow and mature as an artist the most?

I think the biggest one was working in Japanese animation industry – helped to not only find and try to fix my shortcomings, but also see the exact image of what and how I want to create in future.

You have created character designs for Ghost in the Shell: SAC_2045 and The wonderland. Can you describe the process of working with anime production studios? What do you enjoy and what do you find challenging about creating designs for anime series?

I worked at both Wonderland and SAC_2045 at the same time, but it was two really different processes. For The Wonderland I was there in office full-time, drawing the designs, supervising the animation, attending all the meetings and discussions (even things like deciding on the title, promotion strategy, voice actors, music etc); and for Ghost in the Shell I worked on weekdays and on my free time, meeting the producers and directors once a week to discuss the character designs. Both experiences were really eye-opening and important for my growth as a creator, and I am really happy I was blessed with this opportunities.

You have published some awesome art books. What was the process of that like? Is it something you would do again? In your opinion what are some pros and cons of book publishing?

Thank you! Happily, all the heavy work related to art books were done by the editor, so it was really fun! For my personal illustration art books MOMENTARY and ETERNAL we needed to just put together some of my pieces I’ve done and posted through the years, but for The Wonderland I put hundreds of commentaries on how I designed this and that, personal stories about the work process etc, that was the most fun I had working on an art book! I am not really sure about pros and cons, but I love physical books from the time I were kid, and holding the collection of your own artworks in a real, paper form is a great feeling!

How would you describe your style and what are the key things that have influenced how you draw and paint?

I think if we talk about my personal pieces it’s more about what I like to draw, and how I draw it is usually somehow comes in a process. I think the limitations is always the beginning of creativity, and in some way my tastes are just those exact limitations – the colors I like, the shapes I adore, the themes I interested in.

Animation, movies, fashion, sceneries, animals, and even music I like – all have a great influence on what I draw, and I am doing my best to always expand my taste limitations when I can.

What do you do to help you relax and get inspired? Is relaxation a part of your life and what advice do you have in terms of work-life balance?

Videogames and traveling! Sometimes at the same time. I always feel super guilty of not working when I am relaxing, but in case of my hobbies I had found a cool trick – if I play games or watch movies or traveling or anything, when I hear this noisy voice in my head saying “hey, what are you doing, chilling like that? You should work more to improve!”, I say “hey, experiencing this cool stuff helps

to expand my visual library, it would help in my job, so shut up” and it works!

Can you share with us any future art plans and projects?

Oh, it’s all on NDAs! All I can say is that something really big and cool is coming, but for now – check the ending credits I directed and illustrated for “The World Ends With You – The Animation” which will be out soon in March, I am really proud of how it turned out!

Thanks so much for chatting with us Ilya, we look forward to seeing more of your work in the future!

Thank you so much for having me, I had a lot of fun talking about stuff!

Three things Ilya would tell a beginner

  • You can learn any skill you want now without getting out of your room — use that opportunity wisely.
  • Limitations are the beginning of creativity: the colours you like and the shapes you adore are the limits worth working inside.
  • Experiencing things is work too — games, films and travel expand the visual library you draw from.
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